The icon for a mobile app is the first thing users see before installing the app on their device. Much depends on the icon of the app, if it’s well designed and stands out from the competition, the user will choose it. The logo of the application should be interesting, with an unusual, but at the same time simple design.
What is a logo
A logo is one element of a company’s corporate identity. The logo should correspond to the name of the company, its slogan, positioning, principles and corporate colors. In order for all these points to fit together, a quality and unique logo design must be developed. The logo generator Turbologo will help you create your unique logo, taking into account all the nuances and trends.
The logo should have no superfluous elements, ambiguity and understatement - only in this way it will make the right impression and stay in memory.
To create a really cool logo, there are some principles to keep in mind:
- Simplicity. The logo is not crowded with details so that users can simply recognize it on any medium: on signage, in commercials, on T-shirts, packaging, pens, etc.
- Durability. Usually a company designs a logo forever, but its variations may change from time to time. Before creating a logo, it will be useful to make a brand development perspective: perhaps in the future the company is going to introduce new services or products.
- Conformity to a niche. The logo should prompt potential customers about its activities, so you should also take into account the color scheme and details.
- Uniqueness. The logo of a particular brand should be different from competitors and other logos. Otherwise, consumers will have difficulty identifying the company in the marketplace.
How to make an app logo
There are a few imperative points to follow when creating a logo for an app:
- Scalability. The mobile app icon is displayed on the home page of the store in the phone and the logo is allocated a very small volume. You need to keep this in mind and avoid small details that will be difficult for the user to see.
- Recognizability
Symbols and images on your logo application should be clearly recognized by almost all users. All visual elements should be made understandable for people, regardless of the country in which they live, and from the language they speak. One of the most successful logos is YouTube.
- Uniqueness
Your app icon will stand on the same page as your competitors and it should be of interest because of its uniqueness.
- A moderate number of letters. If your company name consists of a long word or words, it will be difficult to display it all in the logo. In this case, you can use a significant one or two letters in the application logo, for example VKontakte or Facebook (you can only see VK, F on the icons).
- Consistency of the logo with the functionality.
A good icon for applications should express the concept of the program, create an overall image of the product, complement the design, idea and functionality.
Trends in mobile app logo design that are valid at the moment and in the near future:
- Maximum simplification. It is best to emphasize the main thing and get rid of unnecessary elements. The simpler the image on the logo, the better it will look on any type of screen of modern gadgets.
Emphasis on details. In order to interest the user you can emphasize one of the details or make the logo more asymmetrical.
- Gradients. This trend has been used for several years, but still does not lose its relevance as Instagram. Using a gradient makes the image three-dimensional and deeper, so you can get unique visual effects.
- Neon shades. If your logo is done in a minimalist style, neon colors in a gradient logo will give brightness and contrast, enlivening the overall look.
- Logo by hand. Many modern companies more and more often choose hand-drawn images. When creating use blurred lines and a natural range of colors.
Recommendations for creating an application logo:
- Place the important elements in the central part, away from the edges and lower third of the frame;
- if it is a logo, the best way is to place it in the very center;
- for letters, only a large font is appropriate.
Conclusion
Designing a logo for a mobile device is a challenging and complex task. The result should be an interesting, unique and attractive logo that will fit the standards and requirements of mobile platforms. Modern services for generating ideas and creating logos will make the logo for your program interesting for users.
